Lycos, Inc.

William Cava

Keyword expansion is used to expand a particular keyword into multiple related keyword candidates using a collection of data that relates to search queries performed using one or more search engines. The data identifies search terms from associated search queries. A particular keyword is identified and one or more candidate keywords related to the particular keyword are identified based on the data.

Automatic identification of related search keywords

Keyword candidates are identified by in response to receiving an identification of a web page. Content of the web page is analyzed to identify terms from the web page. An automated keyword expansion is performed using the identified terms to produce a set of candidate keywords. Keyword suggestions are generated for the web page using the set of candidate keywords, and one or more of the keyword suggestions are used in a paid listing campaign. A performance of a paid listing campaign is compared with a performance threshold. An automated keyword expansion is performed using one or more keywords from the set of keywords to produce a set of alternative keywords in response to the comparison. One or more alternative keywords are selected from the set of alternative keywords for use in the paid listing campaign.

Automated generation, performance monitoring, and evolution of keywords in a paid listing campaign

Generating keywords for use in searching content includes receiving a keyword, obtaining categories that corresponds to the keyword from a catalog file, receiving a selection corresponding to at least one of the categories, and generating keywords associated with the selection. The catalog file includes mappings of keywords to categories, and obtaining categories that correspond to the keyword includes retrieving mapped categories from the catalog file that correspond to the keyword.

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New Boston, NH, United States of America

William Cava