Groupon, Inc.

Bytedance Inc.

Will Megson

Shafiq Shariff

Logan Tyler Jennings

Christopher Powers

Karthik Paulramachandran

Ganesh Angappan

Naren Chainani

Derek Nordquist

Amit Koren

Joseph Hawilo

Sridatta Viswanath

Ramya J

Lori Kaplan

Joey Hawilo

Rayma J

Embodiments are provided that improve cybersecurity and data privacy, specifically by obfuscating a sender address utilized to generate, transmit, and/or otherwise cause transmission a corresponding message corresponding to at least one received RTB reply message. Some example embodiments cause provision of at least one reply to buy (RTB) prompt to a sender device, receive a RTB reply message associated with the sender device in response to the at least one RTB prompt, parse, from the RTB reply message, at least a first sender address associated with the RTB reply message, generate a transaction address by at least obfuscating the first sender address associated with at least the RTB reply message, and cause transmission of a message associated with the RTB reply message to a recipient device, the message comprising the transaction address indicated as a second sender address associated with the message.

Apparatuses, computer-implemented methods, and computer program products for obfuscation of a sender of an electronically transmissible message

A method, apparatus and computer program product are provided for electronic transactions based on a reply message. In the context of a computer executed method, the method includes receiving a message, from a sender device, including a reply to buy (RTB) identifier associated with a promotion and a RTB validation code. The method also includes authenticating, using a promotion and marketing service host, the RTB validation code, associating the message from the sender with a recipient identifier, and causing the transmission of a purchase order message to the recipient device based on the RTB identifier.

Method and apparatus for electronic transactions based on a reply message

System, methods, and computer program products are provided herein for supporting electronic testing. An example of a method includes receiving a first electronic inquiry, determining parameters of the market analysis test based at least in part on the first electronic inquiry, determining a first configuration change for at least one first merchant device based at least in part on the parameters of the market analysis test, transmitting the first configuration change to the at least one first merchant device to initiate a change in configuration of the at least one first merchant device, receiving electronic marketing information comprising first electronic data related to the first configuration change, determining a correlation between at least one of the parameters of the market analysis test and the electronic marketing information, and transmitting an electronic notification of the correlation to a first merchant associated with the at least one first merchant device.

Method and apparatus for providing automated market analysis testing

A method, apparatus, and computer program product are disclosed for improving merchant outreach campaigns by a promotion and marketing service. An example apparatus includes content harvest circuitry, segmentation circuitry, trigger detection circuitry, and campaign generation circuitry. The content harvesting circuitry may include hardware configured to retrieve electronic marketing information, business analytic data, and sales intelligence data. The segmentation circuitry may include hardware configured to determine merchant segmentation criteria, and to classify merchants into segments based on the merchant segmentation criteria. The trigger detection circuitry may include hardware configured to identify occurrence of a triggering event. The campaign generation circuitry may include hardware configured to design a merchant outreach campaign based on the sales intelligence data and, in response to identification of a triggering event by the triggering detection circuitry, to transmit merchant-specific correspondence in accordance with the merchant outreach campaign.

Method and apparatus for automated merchant acquisition

Growing community of inventors

Chicago, IL, United States of America

Will Megson