Mediamath, Inc.

Mediamath Acquisition Corporation

Wilfried A Schobeiri

Michael K Lamb

Ming-Lun Tung

Michael John Perreux

Daniel Robert Howard Bougourd

Cullinan B Hartnett

Aaron Goldman

Justin Michael Dougherty

David Laverty

The present application describes systems, methods and devices for creative asset management, some of which can be utilized in closed/batch supply and/or open real-time bidding (RTB) supply opportunities. The present application further describes systems, methods and devices for omni-channel creative asset management that may have bi-directional features. In particular, in some embodiments, the creative asset management systems, methods, and devices described herein can allow advertisers to consolidate their online advertising efforts into a central platform.

Componentization, modification, and management of creative assets for diverse advertising platform environments

The disclosure herein relates to systems, methods, and devices for decreasing latency and/or preventing data leakage that may arise from advertisement insertion. In some embodiments, the systems, methods, and devices described herein provide for asynchronous advertisement selection and/or insertion separate from user-requested content retrieval and/or delivery, wherein the advertisement selection can be performed in parallel with and/or at a separate location from the user-requested content retrieval and/or delivery, thereby decreasing latency in rendering user-requested content. Further, in certain embodiments, the systems, methods, and devices described herein can prevent data leakage by preventing and/or circumventing the need to use cookie syncing among different DSPs, SSPs, or the like. Moreover, in some embodiments, the systems, methods, and devices described herein are configured to deliver advertisements as a native content, thereby further decreasing latency and/or preventing data leakage.

Systems, methods, and devices for decreasing latency and/or preventing data leakage due to advertisement insertion

Disclosed herein are systems and techniques for using a content delivery network to perform various functions within a digital advertising ecosystem, in ways that yield technological benefits such as improved security, efficiency, and speed (for example, reduction in publisher load times). As one specific example, a content delivery network can be used for the creation of electronic tokens for user identity protection between demand side platforms, supply side platforms, content creators (for example, advertisers), and publishers.

Systems, methods, and devices for digital advertising ecosystems implementing content delivery networks utilizing edge computing

Systems, methods, and devices for componentization, modification, and management of creative assets for diverse advertising platform environments

Growing community of inventors

Chicago, IL, United States of America

Wilfried A Schobeiri