Optimizely, Inc.

Whelan Jefferson Boyd

Zachary Leach

Dan Siroker

James Frazier Fox

Hao Xia

A browsing history associated with a user of a client device is received from the client device. One or more keywords associated with a target audience for a variant of a web page are received from a content provider system. A score is determined for the user based on the browsing history for the user and the one or more keywords associated with the target audience. The user is identified as part of the target audience based on the score for the user satisfying a score threshold. The variant of the web page is caused to be presented at the client device associated with the user.

Identifying dynamic audiences based on user interests

A single-page application of a content provider is associated with a smart page established on an experiment system to allow a variation test to be performed on the single-page application. The smart page is associated with a trigger that determines when one or more corresponding conditions of the single-page application should be evaluated. Responsive to one or more of the conditions of the single-page application being satisfied, either an original version of the single-page web page or a variant of the single-page web page may be displayed.

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New York, NY, United States of America

Whelan Jefferson Boyd