Sugarcrm Inc.

Wes Moran

Matthew G Marum

Majed Itani

Lila Alexei Tretikov

Larry Augustin

Embodiments of the invention provide a method, system and computer program product for retail deployed CRM. A CRM method for retail environments includes sensing entry of a mobile device into a physical space and identifying a customer record for a customer in a CRM system associated with the detected mobile device. The method also includes thereafter detecting a proximity of the mobile device to a product stored in the physical space and creating an opportunity record in the CRM system in connection with the customer for the product. Finally, the method includes responding to sensing egress of the mobile device from the physical space, by marking the opportunity record as closed-won if the product has been purchased by the customer.

Retail deployed customer relationship management

Embodiments of the present provide a method, system and computer program product for the automated launching of an e-meeting. In an embodiment of the invention, a method for meeting invite management includes creating in a C&S system an event from an e-mail invite to attend an e-meeting. Subsequently, the invite is parsed to extract into memory a hyperlink to the e-meeting, a user identifier and password. Thereafter, macro logic is generated that is programmed to access the e-meeting at the hyperlink and to authenticate into the e-meeting utilizing the user identifier and password. Finally, the macro logic is associated with a user interface control and the user interface control is embedded into the created event in the C&S system.

Meeting launcher

Embodiments of the present invention provide a method, system and computer program product for customer-product interaction driven CRM. In an embodiment of the invention, the method includes detecting an orientation change of a unit of a product so as to indicate the unit being held by a customer, for instance based upon data values read from an accelerometer affixed to the unit of product. The method also includes timing a duration in which the unit is held by the customer, and in response to the duration exceeding a threshold period of time, executing a CRM action in a CRM application with respect to the product and customer. In this regard, as an example the CRM action can be a message transmitted to a mobile device associated with the customer, or as another example, the CRM action can be a message transmitted to a sales representative geographically proximate to the customer.

Retail product interaction driven customer relationship management

A method for retroreflective tagging of objects in a data processing system is described herein. The method includes first monitoring tagging of objects in memory of the data processing system. Subsequently, an application of a new tag to an existing one of the objects can be detected that differs from a previously applied tag of the existing one of the objects. Thereafter, the end user responsible for the new tag can be prompted to retroreflectively tag the existing one of the objects with the new tag. In response to an affirmation by the end user, the new tag is applied to the existing one of the objects and also to others of the objects tagged with the previously applied tag.

Retroreflective object tagging

Embodiments of the invention provide a method, system and computer program product for semantically aware adaptive searching and navigation of application data. In an embodiment of the invention, a method for semantically aware adaptive searching and navigation of application data is provided. The method includes associating different tags with different data of a database of unstructured data, each of the different tags corresponding to selected semantics of different objects encapsulating data for a data driven application executing in memory of a host computing system. The method also includes applying in the memory of the host computing system a filter operation to both the tags of the unstructured data and also the different objects, using filter criteria corresponding to one or more semantics of the different objects. Finally, the method includes displaying in a user interface to the data driven application a result set from the filter operation.

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Merrimack, NH, United States of America

Wes Moran