Baidu Online Network Technology (Beijing) Co., Ltd.

Wenkai Dai

Kai Sun

Tian Wei

The present disclosure discloses a method and apparatus for pushing information. A specific embodiment of the searching method comprises: dividing words in a target text to generate a set of phrases; calculating a term frequency inverse document frequency for each of the phrases in the set in the target text; acquiring similarities between preset candidate keywords and the each of the phrases; calculating relevance of the candidate keywords to the target text, based on the term frequency inverse document frequency for the each of the phrases in the target text and the similarities between the candidate keywords and the each of the phrases; and selecting a to-be-pushed candidate keyword from the candidate keywords, and pushing the to-be-pushed candidate keyword to a first user terminal based on a preset relevance threshold, or based on the relevance and a preset pushing quantity.

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Beijing, China

Wenkai Dai