Viamedia, Inc.

Wendell Decker

Randy Lykes

Adam Lynch

Paul Cavins

James T O'Neill

Mark Lieberman

A programmable and universal video platform enabling digital ads from ad sales teams, online digital exchanges, demand side platforms or other digital video advertising aggregators, to be inserted into linear television cable programming feeds.

Targeted preemption for digital ad insertion

A programmable and universal video platform enabling digital ads from ad sales teams, online digital exchanges, demand side platforms or other digital video advertising aggregators, to be inserted into linear television cable programming feeds. Content programmers distribute a programming schedule file for each linear programming feed. This data is then combined in the traffic and billing system with the advertising insertion orders from the various sales channels to create a local ad insertion schedule file. This schedule file includes a planned ad spot, but a time-based approach to ad insertion allows the schedule file to be modified such that the planned ad spot can be replaced with a replacement ad selected using the VAST digital ad selection protocol. Detection of the standard cue message in the programming feed triggers insertion of the replacement ad from the modified schedule file.

Time-based workflow for linear ad insertion

A programmable and universal video serving platform enabling brand safe digital ads to be inserted into linear television cable and broadcast programming feeds. A linear programming feed includes a cue message that indicates a spot for ad insertion into the programming feed. Detection of the cue message triggers the generation of a VAST protocol ad request from the video serving platform to a digital ad server, the request including programmable fields that are configured to obtain data to generate standard and custom VAST tag information, including audience impression information and distribution platform information as needed. The digital ad server delivers a VAST response back to the video serving platform identifying a digital ad for insertion, and the video serving platform enables playout of the selected digital ad during the designated insertion spot into the programming feed. This process can be implemented for national cable and broadcast network advertising such that VAST-driven ads can be placed to run on the entire footprint of the cable or broadcast network, or just in a particular geographic market.

Integrating digital advertising with cable tv network and broadcast advertising

A programmable and universal video serving platform enabling digital ads to be inserted into linear television cable programming feeds. A linear programming feed includes a cue message that indicates a spot for local ad insertion into the programming feed. Detection of the cue message triggers the generation of a VAST protocol ad request from the video serving platform to a digital ad server, the request including programmable fields that are configured to obtain data to generate standard and custom VAST tag information, including audience impression information and distribution platform information as needed. The digital ad server delivers a VAST response back to the video serving platform identifying a digital ad for insertion, and the video serving platform enables playout of the selected digital ad during a designated insertion spot in the programming feed.

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Lexington, KY, United States of America

Wendell Decker