Microsoft Technology Licensing, LLC

Weiwei Guo

Bo Long

Huiji Gao

Lin Guo

Jianling Zhong

Michaeel M Kazi

Zhong Yi Wan

Machine learning based method for generating personalized query suggestions is described. Different users may have different search intent even when they are inputting the same search query. The technical problem of personalizing search query suggestions produced by a machine learning model is addressed by extending the sequence to sequence machine learning model framework to be able to take into consideration additional, personalized features of the user, such as, e.g., profile industry, language, geographic location, etc. This methodology includes an offline model training framework as well as an online serving framework.

Generating personalized query suggestions

A neural related query generation approach in a search system uses a neural encoder that reads through a source query to build a query intent vector. The approach then processes the query intent vector through a neural decoder to emit a related query. By doing so, the approach gathers information from the entire source query before generating the related query. As a result, the neural encoder-decoder approach captures long-range dependencies in the source query such as, for example, structural ordering of query keywords. The approach can be used to generate related queries for long-tail source queries, including long-tail source queries never before or not recently submitted to the search system.

Neural related search query generation

In an embodiment, the disclosed technologies include extracting, from at least one search log, session data including at least three semantically related queries and corresponding timestamp data; using the session data, creating a training sequence that includes source query data, context query data, and target query data, the source query data having both a temporal relationship and a lexical relationship to the target query data and the context query data having a temporal relationship to the source query data; creating a learned model by, using a machine learning-based modeling process, learning a mapping of a semantic representation of the context query data and the source query data to a semantic representation of the target query data; in response to a new query, using the learned model to generate at least one recommended query that is semantically related to the new query.

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Weiwei Guo