Amazon Technologies, Inc.

Weifeng Aaron Lin

Liang Wei

Saurabh Sharma

Timothy Shawn T Wee

Sumedh A Kanetkar

Disclosed are various embodiments for determining an expected number of times that content may be served in conjunction with a user interface. A forecasting model for determining an expected bid requests inventory is generated, wherein a bid request indicates an opportunity to submit a bid to present content in conjunction with a user interface. A bid success rate is determined. An expected impressions inventory is determined based on the expected bid requests inventory and the bid success rate.

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Issaquah, WA, United States of America

Weifeng Aaron Lin