Microsoft Technology Licensing, LLC

Wei Wei Ada Cho

Stuart Ozer

Carolyn Khanh Chau

Michael Patrick Hart

Aamer Hydrie

Stephen Richard Husak

Liang Ge

Todd San Jule

Paul Deeds

Warren Neal Thornthwaite

Samuel D Clement

Aggregating media content catalog data from a plurality of content providers. The catalog data is merged according to rules and provided to a user on a scheduled basis or on demand. In an embodiment, the merged catalog data represents an incremental update to previously delivered catalog data.

Media content catalog service

A media planner displays descriptors that represent programs that are scheduled for broadcast on tiles according to a layout. The layout arranges the tiles according to a day and a day part based on a scheduled broadcast date and time associated with a program.

Media planner

A system, including a planning module, a control module and a receiver module, configured to schedule display of one or more advertising impressions of available advertising inventory. The planning module enables scheduling a requested quantity of advertising impressions in accordance with target criteria. Further, the planning module enables selecting an advertising impression goal for advertisement, assigning an advertising type and defining a weight for the advertisements. The control module receives the schedule, the advertising type and the defined weights and generates one or more metadata files that contain target criteria, advertising type and weights for the advertisements. The one or more metadata files, with the advertisements, are delivered to the receiver module that is configured to define a display frequency for the advertisements based upon one or more of the metadata files. The receiver module selectively displays advertisement content associated with the advertisements to achieve the advertising impression goal.

Methods and systems for selectively displaying advertisements

Matching metadata for sporting events with television program listing data. A global sports format enables the import of sports metadata from various providers. The metadata is interlinked with the television program listing data via configurable match rules or criteria. An enhanced electronic programming guide is created to display, to a user, the interlinked metadata.

Interlinking sports and television program listing metadata

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Mountain View, CA, United States of America

Wei Wei Ada Cho