International Business Machines Corporation

Wayne Kugel

Edwin Peter Dawson Pednault

Mark C Bullock

Harlan Crowder

Michael Haydock

Mindy Schiller

Eric Bibelnieks

Nancy Soderquist

A method, and system for targeted marketing of goods or services to specific customers is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.

System and method for targeted marketing of goods and/or services to specific customers

A method, and system for increasing the efficiency of customer contact strategies is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.

System and method for increasing the effectiveness of customer contact strategies

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Chisago City, MN, United States of America

Wayne Kugel