Amazon Technologies, Inc.

Waseem S Quraishi

Joel Andrew Shapiro

A method and system for generating advertisement sets for keywords automatically extracted from data feeds is provided. An advertisement system receives various data feeds. The advertisement system may on a periodic or an ad hoc basis request a feed server to provide the latest feed having feed items. Each feed item may include a title, a description, and a link to an associated web site. To generate an advertisement set, which includes an advertisement, a keyword, and a link to a landing page, the advertisement system extracts a keyword from a feed item, identifies a category for advertising using the extracted keyword, generates an advertisement (or 'creative') for advertising that category, and generates a landing page link associated with the category. The advertisement system then submits the advertisement set to an advertisement placement service for placement along with content that is somehow related to the keyword.

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Seattle, WA, United States of America

Waseem S Quraishi