Csc Holdings, LLC

Wael Sabra

William Feininger

Kent Tseng

Jeff Dittus

Colleen Moraghan

Nandhita Karunanithi

Paul Haddad

Dale Thomas

Eileen Cook

In an anonymous matching system, a demand-side service platform (DSP) may select segments to populate a target audience. A data warehouse platform and a multichannel video programming distributor (MVPD) platform ingest address lists, eliminate personally identifiable information (PII) from the address lists, and process the de-identified addresses to generate deterministic unique anonymous household identifiers (UHIDs). Households may be selected, for example, at the DSP's direction, to form a query request without exposing the PII. In response to the query request, the MVPD platform determines a matching UHID and includes a matching household attribute, such as an IP address or the like, in a query response without exposing the PII.

Generating deterministic de-identified unique household identifiers (UHIDs)

System methodology for building deterministic household objects without third party

Embodiments utilize viewership data collected via a set top box (STB) at individual households (HHs) to enable a network operator to recommend ad spots to customers based on a percentage of HHs that are likely to view the ad spots (e.g., the % of HHs reached by the ad spots), and/or based on the average number of times (e.g., average frequency) that the reached HHs are likely to view the ad spot. Embodiments compile the available network/daypart ad spots per broadcast week, and determine a number of ad spots for each network/daypart that satisfy a reached threshold of HHs, and/or satisfies the minimum frequency threshold.

Reach and frequency estimator

System and method for reach and frequency estimator

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Forest Hills, NY, United States of America

Wael Sabra