Microsoft Technology Licensing, LLC

Vu Anh Ha

Alexander G Gounares

Nir Nice

Ying Li

Melissa Wood Dunn

Michael Joseph Toutonghi

Cynthia Dwork

Xiao Wu

Uri Barash

Weibin Zhu

Teresa Mah

Boaz Feldbaum

Lingfeng Wu

Darrell J Cannon

Sefy Ophir

Eric Picard

Friedman Arie

Wenjun Dai

Xiaolei Li

Amit Shaked

Eric Don Van Valkenburg

Systems and methods for assigning a product category and/or classification to user data based on a taxonomy of makes and models is provided. User data is received and converted to plain text. A taxonomy is provided, having a plurality of categories corresponding with product descriptions based on product makes and models. Rules are associated with the categories in the taxonomy and used to generate a category score for categories in the taxonomy. The category scores are used to assign at least one category from the taxonomy to the user data. A product class may also be assigned to the user data based on the assigned product category.

Make and model classifier

Methods, systems, and computer-readable media for facilitating personalization of web content is provided, while protecting the privacy of the user data utilized to personalize the user's experience. A privacy vault may collect user data including user activity data, demographic data, and user interests submitted by a user. In one embodiment, the privacy vault operates on a user client device. The privacy vault sends the user data to a community vault that collects user data from multiple users. The community vault generates segment rules that whether a user belongs to a user segment, which expresses a user's interest. The segment rules are then communicated back to the privacy vault, which assigns one or more user segments to the user based on the user data available to the privacy vault and the segment rules. The privacy vault may communicate user segments to one or more content providers that supply personalized content that is selected based on the user segments provided.

Privacy vault for maintaining the privacy of user profiles

Growing community of inventors

Kirkland, WA, United States of America

Vu Anh Ha