Microsoft Technology Licensing, LLC

Aquantive, Inc.

Vladimir Schipunov

Scott Eric Lipsky

Rajeev Prasad

Steve Beck

Thomas Hargrove

A system that facilitates data processing includes a receiver component that receives an SQL query. A partitioning component partitions the SQL query into multiple tasks and provides the tasks to multiple cluster nodes for processing. The system enables very large amounts of data (e.g., multiple terabytes) to be quickly prepared for analytical processing, such as for use in connection with a search engine, an advertisement provision system, etc.

Data processing over very large databases

A facility for providing targeted advertising messages is described. The facility receives advertising requests each identifying a user. For each received advertising request, the facility applies a sequence of conditions to information relating to the identified user. The facility replies to each advertising request with an advertising message associated with the first condition in the applied sequence that is satisfied.

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Seattle, WA, United States of America

Vladimir Schipunov