Comcast Cable Communications Management, LLC

Tvworks, LLC

Massive Incorporated

Microsoft Technology Licensing, LLC

Comcast Cable Communications, LLC

Viva Chu

John Carney

David De Andrade

Lena Chane

Alex Chung

David Brandyberry

Sithampara Babu Niranjan

Matt Marenghi

Greg Thomson

Leon Franzen

Ruth Dawson

Prakash Hegde

Samuel Moreau

Prakash Hedge

Ali Crakes

iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments. The framework for applications accommodates advertising, promotions, content placement packages and/or programming campaign definitions, so as to permit a selection of a specific advertisement, promotion or content at a time of preparation of the iTV content by the server, and/or a time of execution of the applications by the client.

System and method for construction, delivery and display of iTV content

A database is packed up for broadcast over an iTV system by packaging, compressing, and streaming the database via one or more carousels. The packing up process creates one or more data modules, each including record sets, and one or more modules containing computer-readable instructions for resolving queries using the record sets. These modules, along with a table of contents module that includes descriptions of how the data modules are composed and interfaces to the modules containing the computer-readable instructions, are downloaded at a set top box in order to resolve queries from television users and/or other applications. Thereafter, the computer-readable instructions are executed to resolve the queries. When available, the results produced by executing the query may be displayed on a television. Information regarding the queries may be used to modify the packing up and/or broadcast processes.

Method and system for enabling data-rich interactive television using broadcast database

A user interface by which network operators, programmers, broadcasters and advertisers can deploy and make accessible libraries of available content and allow viewers of iTV services to customize the presentation and content of the information being presented thereto includes one or more screens each having one or more navigable and selectable elements through which the viewers are permitted to customize presentation and content of iTV application environments other than those associated with the user interface.

User customization of user interfaces for interactive television

iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component including an operator-deployed application management system configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments. The framework for applications accommodates advertising, promotions, content placement packages and/or programming campaign definitions, so as to permit a selection of a specific advertisement, promotion or content at a time of preparation of the iTV content by the server, and/or a time of execution of the applications by the client.

An online game commerce system, in one embodiment, provides an architecture for enabling the interactive trade, collection, advertisement, purchase, and sales of video game components through the representation and use of an online marketplace such as an auction, store, trading hub or similar expression within a video game. For example, an online race car game purchased at a retail store comes with five different starter cars, but game players are offered the opportunity through an online store or auction accessible through the game to purchase additional cars for $5 each or a new engine for existing cars for $1.00 each. After the initial release of the game, game publishers may offer new cars and race tracks downloadable online for a price of $5.00 each or a promotional offer of $20 for any combination of five.

Online game commerce system

In one embodiment an online game advertising system provides an architecture for enabling the definition, sales, distribution, and management of interactive advertisements, sponsorships, and placements that appear within an online video game as part of the game experience or during idle load, wait, and pause screens. For example, in a race car game, when a driver pulls in for a pit stop, the engine oil brand that the game player may choose may be defined as locations for advertisements or product placements for real life engine oils and game publishers and advertisers may manage what specific advertisements to place in these locations.

Online game advertising system

Growing community of inventors

San Leandro, CA, United States of America

Viva Chu