Salesforce, Inc.

Salesforce Com, Inc.

Vineeth Anand Nair

Kasia Fichtner

Sarah Flamion

Ashok Shivarudraiah

Jamin Hall

Matthew Westover

Jason Day

Pamela Sue Walquist

Alan Mathias Hoffman

Shengfan He

Nigel Wallace Menger

Lakshmi Srinivas Parimi

Neil Raymond Parsons

Aaron M Popelka

Narinder Pal Singh

Noah Bruce Guyot

Pam Walquist

Bradley Carroll Wright

Caroline Casey Logue

Christopher James Bill

Raveendrnathan Loganathan

Kaustubh Barde

Praveen Savur

Sumit Garg

Chaitanya Pinnamaneni

David Kriebel

Narender Ramasahayam

Mitchell Loudenbeck

A method for data processing includes displaying, at a user interface, a plurality of attributes that are defined by a data model configured for a tenant of a multi-tenant system. The plurality of attributes includes a one-to-many attribute that is configured to support multiple inputs and a direct attribute configured to support a single input. The method may further include receiving a selection of a first one-to-many attribute for defining an expression for identifying a segment of entities. The method may further include activating, for selection at the user interface, a subset of the attributes based on each attribute of the subset being dependent on the first attribute. The method may further include receiving an indication of the expression, executing a database query to identify the segment of entities, and transmitting, to a content communication system, an indication of the segment of entities.

Declarative entity segmentation

An application may support ingestion of data to a data server. A user may identify the data source, and the server may determine a connector corresponding to the identified data source. The server may support a plurality of connectors for data ingestion. Based on the selected source, the user may select a data channel type, where the data channel type is associated with one or more packaged data sets that include different data set types. The server may then ingest the data set using the determined connector. The application may further support mapping of source and target attributes, custom mapping, and transformation functions.

Prepackaged data ingestion from various data sources

A data server may support segment identification based on a selected user profile. For example, a user may select a user profile as the basis for identifying a segment of additional user profiles. The server may identify attributes associated with the selected user identifier and generate an expression based on the identified subset. The expression may include a normalization function corresponding to at least one attribute. The normalization function may identify correlated attribute values for an attribute associated with the selected user profile. The data server may query a data storage system to identify the additional user profiles based on the expression. The data server may also support user defined Boolean expressions such that the expression is used to identify user identifiers associated with a first attribute and a second attribute.

Generalizing a segment from user data attributes

Methods, systems, and devices are described that support extensible data mapping. A data mapping server may receive an indication of a source schema for a data source and may receive a user input indicating creation of a custom data object to handle the source schema. The server may create the custom data object based on the user input. The data mapping server may automatically map one or more data fields for a source data object (e.g., based on the source schema) to one or more custom data fields for the custom data object (e.g., based on a custom schema). The server may import a set of data records stored at the data source and may store the data records in a database system according to the custom schema based on the data mapping. The stored custom data objects may be used for segmentation, activation, analysis, or some combination thereof.

Creating an extensible and scalable data mapping and modeling experience

A method for data processing includes identifying, for communication of a content object, a segment of entities based at least in part on a selection of a first attribute at a user interface. The first attribute may be selected from attributes defined by a data model and configured for a tenant of a multi-tenant system. The method further includes activating a set of attributes of the plurality of attributes based at least in part on the identified segment of entities and the data model. The method further includes, receiving a selection of a second attribute of the set of attributes, identifying, for the segment of entities, a set of inputs corresponding to the selected second attribute, and transmitting, to a content communication system for distribution of the content object, an indication of a plurality of entity identifiers corresponding to the segment of entities and the set of inputs.

Declarative segment attribute activation

A method for data processing includes identifying, for communication of a content object, a segment of entities including entities of a first entity class of a plurality of entity classes defined by a data model that is configured for a tenant of a multi-tenant system, where the data model defines relationships between entity classes of the plurality of entity classes. The method may further include activating for selection at a user interface at least one second entity class that is related to the first entity class based on the relationships and identifying a set of additional entities of the second entity class from the remaining entities that are related to the segment of entities as defined by the data model. The method may include transmitting to a content communication system an indication of the plurality of entity identifiers corresponding to a modified segment of entities that includes the additional entities.

Segment activation on related entities

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Mountain House, CA, United States of America

Vineeth Anand Nair