Adobe, Inc.

Vineet Sharma

Sachin Soni

Anmol Dhawan

Ashish Duggal

Walter Chang

Balaji Vasan Srinivasan

Sanjeev Tagra

Tanya Goyal

Cedric Huesler

Varun Syal

Shubhankar Suman Singh

Techniques are disclosed for presenting recommended marketing content that can be dynamically varied (e.g., in real time or near-real time) based on the particular content of a web page that a user is currently reading, the content that the user has previously read, or a combination of these factors. For example, the current interactions of a user with content of a web page, such as scroll position or eye fixation, can be used to identify which portion or portions of the web page content the user is currently reading and which portions of the web page content the user is skimming or skipping over. Keywords can then be generated based on the content in those portions of the web page that the user is currently reading. Next, recommended marketing content corresponding to the keywords can be retrieved and presented to the user.

Targeted marketing using dynamically varied recommendations

Content can be displayed in different manners on different devices (e.g., having different display sizes) using different layout templates. The techniques discussed herein automatically select a layout template for the content for a particular display device, and transform the content to that layout template for display. Generally, the content is categorized into multiple different categories, and the layout template is also categorized into the same categories. For each of the categories, a mapping of part of the content to a layout element of the layout template is selected. A content display for the layout template is generated by porting (and possibly transforming) the parts of the content into the mapped-to element (as indicated by the selected edges) of the layout. In one or more embodiments, the content display can then be displayed or communicated to another device for display.

Content to layout template mapping and transformation

A computer-implemented method for providing performance indicators of destination documents includes identifying a referral document to a destination document, where the referral document comprising a source of at least one visitor to the destination document. The method also includes extracting referral keywords from content of the referral document, the referral keywords corresponding to a referral context of the referral document. The method further includes determining a degree of correlation between the referral document and the destination document based on a comparison between the referral keywords and destination keywords, the destination keywords corresponding to destination context of the destination document. Additionally, the method includes providing one or more performance indicators to a user based on the correlation between the referral document and the destination document, where the one or more performance indicators correspond to a performance metric that quantifies interactions between visitors and the destination document.

Document performance indicators based on referral context

In one embodiment, at least one of number of times a frame is paused by a plurality of users (users) and attention-activity of the users for the frame is tracked for each frame of an asset (video etc.). An interactive version of at least one frame is pre-generated based on the tracking. The interactive version is stored to enable playing of the interactive version of the at least one frame. In another embodiment, pausing of a currently playing frame (frame) of the asset is determined. A determination to replace the frame is made based on at least one of attention-activity of a user in the frame, and detecting metadata, of the frame, specifying that the frame is to be replaced. An interactive version of the frame is generated, based on at least one of the attention of the user and the metadata, to replace the frame with the interactive version.

Method and apparatus for providing engaging experience in an asset

Growing community of inventors

Draper, UT, United States of America

Vineet Sharma