Xad, Inc.

Vimpy Batra

Huitao Luo

Can Liang

Pravesh Katyal

Shashi Seth

Hari Venkatesan

Sunil Kumar

Richard Chiou

A system for processing information requests associated with mobile devices comprises an evaluation module configured to determine at least one performance measure for each of a plurality of information documents using at least data in one or both of a requests database and events database. The at least one performance measure includes at least one of an impression-based performance measure, a click/call-based performance measure, and an off-line site-visit-based performance measure. The system further comprises an information server configured to select a first information document for transmitting to a first mobile device to fulfill a first request. The information server includes a volume control unit configured to derive an off-line site visit projection in response to the first document being selected based at least in part on an off-line site-visit-based performance measure and having been impressed on the first mobile device, and to adjust a budget associated with the first document using the off-line site visit projection.

Using on-line and off-line projections to control information delivery to mobile devices

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Mountain View, CA, United States of America

Vimpy Batra