Xandr Inc.

Vikki Pitts

Jeffrey N Weiss

Alexander Krassel

Eric M Hoffert

Radhika Shivapurkar

Arel Ives Lidow

Andrew Sweeney

Matt Kendall

Heran Yang

Jose Antonio Cabal-Ugaz

Yevgeniy Nisman

Michelle Smith

Kyungsuk Song

Examples of the systems and methods described herein relate to reducing latency issues associated with playing online digital video on client devices. An example method includes: determining that a client device of a user is displaying a web page; determining a likelihood that the user will select content on the web page, the content being associated with a digital video; determining that the likelihood exceeds a threshold and, based thereon: identifying the digital video associated with the content; obtaining a copy of a video file including the digital video and an initial portion that precedes the digital video; initiating a video player for displaying the digital video; determining a start location in the video file where the initial portion ends and the digital video begins; and configuring the video player to begin playing the video file from the start location when the user selects the content.

Systems and methods for reducing digital video latency

Examples of the systems and methods described herein relate to reducing latency issues associated with playing online digital video on client devices. An example method includes: determining that a client device of a user is displaying a web page; determining a likelihood that the user will select content on the web page associated with a digital video; and determining that the likelihood exceeds a threshold and, based thereon, performing at least one of the following steps before the user selects the content: initiating a mediation process to identify the digital video associated with the content; unwrapping a video tag associated with the digital video; storing at least a portion of the digital video on the client device; stitching the digital video together with a second digital video; and/or initializing a video player for displaying the digital video on the client device.

A method for distributed pod-editing may be performed by an enhanced pod editor, and may include the following steps: receiving a framework for a pod, wherein the framework identifies one or more content items already assigned to one or more slots in the pod by one or more pod editors; determining attributes of the content items already assigned to the pod in a native taxonomy of the enhanced pod editor; determining restrictions on the pod's slots based on the attributes of the content items already assigned to the pod and on the pod's editorial constraints; rejecting content items already assigned to the pod that violate the restrictions on the pod's slots (if any); identifying candidate content items that comply with the restrictions on the pod's unfilled slots (if any), and selecting candidate content items and assigning the selected content items to the pod's unfilled slots.

Aggregated content editing services (ACES), and related systems, methods, and apparatus

Mediation data may be prefetched to reduce latency associated with presentation of digital media. Prior to the selection of online content associated with presentation of digital media in a media space, a mediation process may be initiated. Initiating the mediation process may include prefetching mediation data from a remote server, wherein the mediation data includes a media tag corresponding to a particular media item and valuation data indicative of a value of presenting the particular media item in the media space. After the selection of the online content, the mediation process may be completed. Completing the mediation process may include sending the mediation data to a remote allocation manager, and receiving allocation data indicative of a digital media item to be presented in the media space. Subsequent to the completion of the mediation process, the digital media item identified by the allocation data may be presented in the media space.

Systems and techniques for prefetching data

Techniques are disclosed for advantageously relocating graphical digital content on a screen of a client device. The technique can include displaying a dynamic content at a particular location on the screen of a client device (e.g., inline with an article displayed on a webpage). Upon determination that a relocation condition exists (e.g., a viewability of the inline dynamic content drops below a particular threshold), the dynamic content can be relocated to another location on the screen. In some instances, rather than being relocated to a static, previously determined position, the dynamic content can be dynamically relocated, based on the location of the other content.

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Granada Hills, CA, United States of America

Vikki Pitts