Google Inc.

Inktomi Corporation

Yahoo! Inc.

Vikas Jha

Vishal Goenka

Stephen Tsun

Shamim Samadi

David Monsees

Sailendra Padala

Brian Totty

John Plevyak

Peter Mattis

Ivry Semel

Vassilis Argyrus Papavassiliou

Rajeev Bector

Eric Brewer

Brian Roberts

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium for managing a relationship between content and an environment for provisioning the content. In one aspect, a method includes receiving a request for a content item; and in response to receiving the request: selecting a creative from a plurality of creatives, the creative including a reference to a profile associated with one or more elements; retrieving content data from one or more content feeds bound to the elements; and delivering the creative and the content data to a user device.

Content item profiles

Embodiments of a system method and computer program product for selecting an advertisement and presenting it to a user are described. Products and services offered by various merchants are read using a merchant specific catalog and stored in a common format. Categories for such products and services are normalized and virtual categories are created using various product attributes. Visual creatives, termed as ad-templates are created to control the visual and interactive aspects of the ad, including ad-size, color, as well as product attributes that are displayed in the ad. Ad-templates may be constrained to specific products or product categories. A learning algorithm uses an adaptive sampling process to sample various products, product categories and ad-templates independently for different learning units such as individual users, groups of users determined by some demographics, individual web pages and groups of web pages grouped using various similarity criteria. The performance of the ad is measured using various learning statistics, such as the click-through-rate, conversion rate, etc. The learning algorithm uses the learning statistics to optimize the return for the advertiser by favoring the products or categories that perform better on one or more specified criteria.

System, method and computer program product for selecting internet-based advertising

Techniques are disclosed for allowing a specialized proxy server called a 'porthole engine' to deliver unrequested content to users browsing the Internet. In one embodiment, a user requests a web page. In response, the user receives the requested web page accompanied by unrequested information that an organization wishes the user to see. The requested web page and the unrequested information are displayed on the user's display, either within the browser of the user, or as part of a separate window. In one embodiment, the requested web page and the unrequested information are displayed in frames. In an alternative embodiment, the unrequested information is implemented according the capabilities of the particular browser software, customized to the browsing consumer, targeted to explicit and inferred characteristics of the consumer, and branded to the organization providing access.

Web portholes: using web proxies to capture and enhance display real estate

A mechanism for managing data communications is provided. A circularly arranged set of buckets is disposed between input buffers and output buffers in a networked computer system. Connections among the system and clients are stored in the buckets. Each bucket in the set is successively examined, and each connection in the bucket is polled. During polling, the amount of information that has accumulated in a buffer associated with the connection since the last poll is determined. Based on the amount, a period value associated with the connection is adjusted. The connection is then stored in a different bucket that is generally identified by the sum of the current bucket number and the period value. Polling continues with the next connection and the next bucket. In this way, the elapsed time between successive polls of a connection automatically adjusts to the actual operating bandwidth or data communication speed of the connection.

Self-tuning dataflow I/O core

A method and apparatus for managing data communications is provided. A circularly arranged set of buckets is disposed between input buffers and output buffers in a networked computer system. Connections among the system and clients are stored in the buckets. Each bucket in the set is successively examined, and each connection in the bucket is polled. During polling, the amount of information that has accumulated in a buffer associated with the connection since the last poll is determined. Based the amount, a period value associated with the connection is adjusted. The connection is then stored in a different bucket that is generally identified by the sum of the current bucket number and the period value. Polling continues with the next connection and the next bucket. In this way, the elapsed time between successive polls of a connection automatically adjusts to the actual operating bandwidth or data communication speed of the connection.

Growing community of inventors

Hillsborough, CA, United States of America

Vikas Jha