Yume, Inc.

Vijay Kaushik

Ayyappan Sankaran

Jayant Kadambi

Yogesh Dandekar

Murali Shankar

Sachin Gupta

Ayusman Sarangi

A system and method for identifying household users of electronic screen devices includes a server system having a digital processor, non-transient computer readable media, and a database. The computer readable media includes program instructions executable on the digital processor for: (a) retrieving from the database a stored IP address and requestor attributes associated with an advertisement (ad) request of a requestor; (b) storing an ad request that is likely of a residential origin in an IP Bucket; and (c) assigning a household identifier (HID) to the IP Bucket if it qualifies as a household.

Systems and methods for identifying household users of electronic screen devices

A method to enable dynamic modification of metadata in a content, the method comprising of constructing the content () received from a plurality of content providers, determining a set of rules based on a criterion () and sending the content and the set of rules () separately. At a receiver end, the set of rules are applied to the content () to obtain a resulting content and the resulting content is displayed () on a display unit.

Method and system to enable dynamic modification of metadata in content

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Fremont, CA, United States of America

Vijay Kaushik