International Business Machines Corporation

Victoria B Platt

John Richard Smith

Myron Dale Flickner

Bernadette R Duponchel

A personalization enhancement method and system. The method includes retrieving and analyzing digital content associated with a user. Characteristics describing the digital content are tagged and transferred to a profile of said the user. The profile includes additional characteristics generated during previous analysis of data from the digital content and additional digital content associated with the user. User information associated with products, a location, and a time profile is assigned. The profile is analyzed based on selection and interaction of the user with respect to a consumer Website. The profile includes the characteristics and the additional characteristics with respect to products and services of the consumer Website. A presentation color setting and a group of products and services of are determined for presentation to the user. The group of products and services are presented to the user using the presentation color setting.

Visually generated consumer product presentation

A marketing method for apparel shopping that provides a potential customer via a wireless device, the ability to choose a desired piece of clothing for purchase. The piece of clothing is embedded with a unique infrared thread. The thread, when read by a wireless device, provides a unique brand like SKU. This information is compared with data in a cloud databases. This provides data containing images, specifications, pricing, and retail distribution areas to the potential customer.

Growing community of inventors

Charlotte, NC, United States of America

Victoria B Platt