Emc IP Holding Company LLC

Victor Bursztyn

Adriana Bechara Prado

Jonas Furtado Dias

André De Almeida Maximo

Rodrigo Dias Arruda Senra

Tiago Salviano Calmon

Angelo E M Ciarlini

Karin Breitman

Diego Salomone Bruno

Percy E Rivera Salas

Product planning techniques are provided that recommend compositions of product features for weighted heterogeneous consumer segments using regression trees. An exemplary method comprises obtaining historical consumer data comprising product preferences for existing product items for multiple consumer segments; obtaining product features indicating characteristics for each existing product item; prioritizing the consumer segments by obtaining a weight indicating an interest in each consumer segment; computing a total performance metric, for each product item, by calculating a dot product between the consumer segment weights and respective preferences of the consumer segments regarding a given product item; obtaining a regression tree from the existing product items to predict the total performance metric in terms of corresponding product features; and selecting a combination of the product features to be used in future product items based on identified paths in the regression tree.

Method, medium, and system for recommending compositions of product features using regression trees

Methods and apparatus are provided for integrating a plurality of different database types in a semantic multi-database data lake. An exemplary method comprises providing a plurality of databases having different database types; translating ontology definition language database commands obtained from a user into a plurality of data definition language and/or data manipulation language commands supported by the different database types in order to replicate data from the user to each of the different database types; obtaining a query specified in a query language of a given database; and delegating the query to the given database. A plurality of cluster gateways optionally manage a corresponding plurality of clusters of database instances and wherein queries are delegated to a given database instance by delegating the queries to the appropriate cluster gateway. Dark data that was not queried by any supported query language in a predefined period of time can be detected.

Methods and apparatus for a semantic multi-database data lake

Relevance decay techniques are provided for time-based evaluation of machine learning applications and other classifiers. An exemplary method comprises obtaining time series measurement data; generating an input dataset comprising a plurality of records, wherein each record comprises features extracted from the time series measurement data, a target class corresponding to an event to be identified, and a time lag indicating a difference in time between a given extraction and the event to be identified; evaluating a plurality of classifiers during an evaluation phase using a portion of the input dataset and one or more predefined evaluation metrics weighted using a time-based relevance decay function based on the time lag; and selecting one or more of the classifiers to perform classification of the time series measurement data based on the predefined weighted evaluation metrics during a classification phase. The time lags indicate, for example, a time difference between classification moments of the plurality of classifiers and a respective instance of the event to be identified.

Relevance decay for time-based evaluation of machine learning applications

Content planning techniques are provided that recommend content features based on the investment interest of advertisers in various audience segments and historical audience measurements. An exemplary method comprises obtaining historical data comprising content preferences indicating a performance metric for each pair of a plurality of content items and audience segment, wherein the content items comprise a plurality of content features indicating characteristics of a corresponding content item; obtaining, for each of a plurality of advertisers, a weight indicating a future interest of a given advertiser in a given audience segment; calculating a pairwise similarity between a vector of the content preferences and a vector of the weights for the plurality of the audience segments to obtain a ranked list of the content items sorted by the pairwise similarity; and generating a summarization of the content features to be used in future content items based on the ranked list.

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Rio de Janeiro, Brazil

Victor Bursztyn