Meta Platforms, Inc.

Facebook, Inc.

Vibhor Rastogi

Tianshi Gao

Puneet Sharma

Mircea Grecu

An online system presents content to its users, in which the content includes links that launch a messaging application and initiate conversations via the application. The system receives information indicating that negative experiences occurred during the conversations and may use this information and attributes of entities participating in the conversations to train a model to predict a likelihood of an occurrence of a negative experience. Upon determining an opportunity to present a user with a link that launches the application and initiates a potential conversation with an entity via the application, the system applies the model to predict a likelihood of an occurrence of the negative experience by the user during the potential conversation based on the entity's attributes. Based on the predicted likelihood, the system adjusts a value associated with presenting the link and passes the adjusted value to a process that selects content for presentation to the user.

Adjusting a value associated with presenting an online system user with a link that initiates a conversation with an entity via a messaging application

A request to communicate a message to a business entity via an online messaging application is received from a user of the online messaging application. An intent of the user is extracted by applying a set of natural language processing techniques to the message and a set of template responses associated with the business entity is retrieved. The intent of the user is mapped to a template response included among the set of template responses and the template response is sent for display to the user. The template response may be communicated to an administrator of an account associated with the business entity and sent for display to the user in response to receiving a request from the administrator to do so. One or more of these steps may be performed at the online messaging application or at a client device associated with the user or the business entity.

Automating a response to a message communicated to a business entity via an online messaging application

An online system receives a content item from a content provider, the content item having a bid price and including a link to a messaging application. The link is configured to initiate a direct message in the messaging application between the content provider and a user who interacts with the content item. The online system receives a request for content items from a target user and determines a compatibility score between the target user and the content item based on one or more sets of criteria. A first set of criteria indicates a compatibility between the user and the messaging application. The online system determines a subsidy for the content item based on the compatibility score. The online system adjusts the bid price with the determined subsidy to determine an auction price and includes the content item with the auction price in a selection process for presentation to the user of the online system.

Scoring of content items having a messaging application as a landing page

When an online system receives a request to present content items to a user, a content selection system included in the online system selects content items for presentation to the user. A feedback control mechanism communicates with each computing device of the content selection system to determine the latency period and the CPU utilization of each computing device. The feedback control mechanism also determines a target latency period and a target CPU utilization in which content items are selected. By comparing the latency period of each computing device to the target latency period and the CPU utilization to the target CPU utilization, an amount of information to be evaluated by each computing device is determined based on the comparisons.

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Redwood City, CA, United States of America

Vibhor Rastogi