Google Inc.

Vibhor Nanavati

Gaurav Bhaya

Amit Agarwal

Anshul Kothari

Surojit Chatterjee

Amin Charaniya

Aileen Tang

Krzysztof Duleba

Xinyu Tang

Charles Chapin

Krzystof Duleba

Shalini Agarwal

Xuefu Wang

Bhavesh R Mehta

Gaurav Ravindra Bhaya

A content management system server can obtain a protocol based data transmission via a computer network from a script that executes at the publisher device server, and can obtain search result content items from an index of electronic documents that include snippets of text extracted from the search result content items and that include hypertext links to the search result content items. The system can extract feature vectors and document identifiers of the search result content items, and can determine information retrieval scores of search result content items. Based on the network identifier, location probabilities of device locations can be ranked and compared to thresholds. The system can determine a confidence threshold representing a minimum degree of certainty of the geographical location of the devices and can select content for protocol based transmission accordingly.

Protocol based computer network content transmission based on client computing device parameters

The present disclosure is directed to systems and methods of providing content. A server can generate a request for a push content item for an account identifier linked with a computing device. The server can establish a push auction for the account identifier with multiple candidate push content items. The server can determine an auction score for each candidate push content item and select a push content item therefrom based on the auction score. The server can determine a parameter for the account identifier and control delivery of the selected push content item based on a delivery control policy. The server can compare a value of the parameter with a threshold value to authorize the push content item. The server can provide the selected and authorized push content item for presentation in a push content slot via the computing device linked to the account identifier.

Systems and methods for providing content items via a push marketing auction

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for facilitating and improving push messaging provided to users. In one aspect, a method includes receiving, from a user device, a request to subscribe to a push messaging service, selecting a given phone number that is uniquely associated with the user based on the received request, transmitting, to a user device, a first message that presents visual information at the user device and includes the given phone number, receiving, by the one or more servers, a second message addressed to the given phone number, selecting an additional message that presents additional visual information at the user device based, at least in part, on the message received from the user device and one or more of a geolocation of the mobile device or a time of day, and transmitting the additional message to the user device.

Enhanced push messaging

The disclosure is directed to maintaining an asynchronous communication via an intermediary. An agent executed on a device intermediary to clients and providers can receive a request from a client for an asynchronous communication between the client device and a provider device. The agent identifies a provider dynamic identifier identifying the provider. The agent uses a communication channel selection policy to determine a communication channel and a provider static identifier corresponding to the provider device. The agent maps a client dynamic identifier assigned by the server to a client static identifier of the client device. The agent generates a transmission data package including the content, a source address identifying the client dynamic identifier and a destination address identifying the provider static identifier. The agent provides the generated transmission data package for transmission via the communication channel determined using the communication channel selection policy to the provider device.

Systems and methods for maintaining an asynchronous communication via an intermediary

A system and method is provided that infers a user's intent when the user searches for a particular address or other geographic location. In that regard, the system and method may select advertisements in response to a user searching for street addresses. The advertisements may be selected by searching for advertisements that match search terms associated with the street address. If no search terms are associated with the street address, the system and method may determine whether the street address is associated with a point of interest. If the address is associated with a point of interest, the name of the point of interest may be utilized as the search term.

System and method of providing information based on street address

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing content. The method comprises receiving a request for content from a user, the request for content being associated with a location and including one or more keywords. The method further comprises determining a prominent entity in proximity to the location and one or more categories associated with the prominent entity. The method further comprises evaluating historical search queries received from the user to determine one or more interests of the user. The method further comprises determining one or more additional keywords based on the evaluating. The method further comprises determining one or more content items based at least in part on the one or more keywords, the categories and the one or more additional keywords. The method further comprises providing the one or more content items responsive to the request.

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Santa Clara, CA, United States of America

Vibhor Nanavati