Royal Bank of Canada

Vibhav Dindyal

Hannah McIsaac

Timothy Dean McGaugh

Hung Phi Phillip Truong

Obakemi Rotimi-Fadipe

Victor Cheng

Wei Liu

A method for generating a user profile based on a comparison to peer group data, the user being a member of an institution, the method comprising the steps of: obtaining user profile data pertaining to a user of a network service of the institution; accessing group profile data associated with the user; comparing the user profile data to the group profile data to generate comparative data; generating a user profile for presentation on a user interface, the user profile including the comparative data; sending the user profile to the user; receiving a request from the user for a product of institution; and updating the user profile to include information pertaining to the product.

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Waterloo, Canada

Vibhav Dindyal