Cellco Partnership

Verra V Inapakolla

Venkat Gaddam

Shankar Anantrao Kulkarni

Madhu Bharathula

Methods and systems are provided for enabling users of mobile devices to purchase Ring Back Tones ('RBTs'). The system enables an offer message, offering for purchase an RBT and including a reply-to telephone number, to be generated and sent to a mobile device. In response to the offer message, a reply message sent from the mobile device to the reply-to telephone number of the offer message is received. A code is extracted from the reply-to telephone number to which the received reply message was sent. A particular RBT associated with the code extracted from the telephone number is identified in a table storing a plurality of codes each associated with a corresponding RBT. A user of the mobile device is determined to desire to purchase the particular RBT associated with the code in the table.

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Jersey City, NJ, United States of America

Verra V Inapakolla