Ebay, Incorporated

Paypal, Inc.

Venu Reddy

Bin Ni

Philip Law

Dmytro Semenov

Sanjeev Ramakumar

Diego Lagunas

Sami Ben Romdhane

Jun Lu

Ramamurthy Kumar

A method of managing delivery of content to end users of an application executing on an application server is disclosed. A definition of a first variant of a web page is received, the definition of the first variant specifying that an instance of a first widget is to be included in the first variant at a first region conforming to a page layout of the web page. A definition of a second variant of the web page is received, the definition of the second variant specifying that an instance of a second widget is to be included in the second variant at a second region conforming to the page layout of the web page. A comparison of the first variant and the second variant is presented with respect to a performance metric, the performance metric pertaining to an effectiveness of the web page at bringing in revenues to a network-based publication system.

Managing delivery of application server content

A method to optimize calls to a service by components of an application running on an application server is provided. The method includes receiving a first call and a second call, the first call made to a service by a first one of a plurality of components included in the application, and the second call made to the service by a second one of the plurality of components; selecting one of a plurality of optimizations, the plurality of optimizations including orchestrating the first call and the second call into a third call to the service; and, in response to the selecting of the orchestrating of the first call and the second call into the third call as the one of the plurality of optimizations, orchestrating the first call and the second call into the third call.

Widget framework, real-time service orchestration, and real-time resource aggregation

Growing community of inventors

San Jose, CA, United States of America

Venu Reddy