The Nielsen Comapny (us), LLC

Venkata Lakshmi Kumar Pittu

Narasimha Reddy Goli

Gangadhar Jakkula

Michael Allen Bivins

Kevin Rini

Thomas A Potter

Methods, apparatus, systems and articles of manufacture (e.g., physical storage media) to credit commercial broadcasts are disclosed. Example commercial crediting apparatus disclosed herein compare first identification information and first timing information obtained from a first monitored data feed with second identification information and second timing information in a second monitored data feed to identify a first final distributor code represented in the second monitoring data feed, the first identification information and the first timing information corresponding to a first commercial represented in the first monitored data feed. Disclosed example apparatus also access data that maps a first original distributor code to the first final distributor code, identify the first commercial in lineup data based on the first original distributor code, and adjust, based on a duration of the first commercial, a duration obtained for a first media program listed in the lineup data.

Accelerated television advertisement identification

Methods, apparatus, systems and articles of manufacture (e.g., physical storage media) to credit commercial broadcasts are disclosed. Example commercial crediting methods disclosed herein include accessing commercial crediting feed data corresponding to a monitored commercial. Disclosed example method also include, in response to determining the monitored commercial was distributed via a broadcast network and not a cable network, (1) comparing the commercial crediting feed data to media monitoring system data to identify a code included in a network feed to identify the monitored commercial, and (2) comparing the code to first lineup data to identify crediting data for the monitored commercial. Disclosed example methods additionally include storing the crediting data for the monitored commercial in a data repository.

Growing community of inventors

Tampa, FL, United States of America

Venkata Lakshmi Kumar Pittu