Facebook, Inc.

Vasanth Kumar Rajendran

Florin Ratiu

Andrew Alexander Birchall

Yiyu Li

Aleksandar Ilic

David S Park

Nathan Paul Schloss

Patrick Jonathan Varin

Branislav Stojkovic

Martin Rehwald

Pradeep Kumar Sharma

Aleksandar Illic

In one embodiment, a method includes receiving a number of notifications of activity relevant to a user. Each notification has an associated type. The method also includes calculating an interest of each activity to the user based at least in part on the type of each notification; ranking the notifications based at least in part on the calculated interest; and sending one or more of the notifications to the user. Each of the sent notifications has a ranking higher than a pre-determined threshold ranking.

Notification targeting

In one embodiment, a method includes receiving a number of notifications of one or more activities relevant to a user. Each notification has an associated receipt time and type of notification. The method also includes aggregating one or more of the notifications based on the type of notification; determining a sending time to send the aggregated notifications based at least in part on determining that a pre-determined amount of time that has elapsed from a receipt time of a most recent one of the aggregated notifications; and sending the aggregated notifications to the user based on the sending time.

Batching of notifications

In one embodiment, a method includes receiving a number of notifications of activity relevant to a user. Each notification has an associated type. The method also includes calculating a level of interest in content of each notification to the user based at least in part on the type of each notification; modifying the content of one or more of the notifications based at least in part on the calculated level of interest; and sending one or more of the notifications with modified content to the user.

Notification content

In one embodiment, a method includes one or more computing devices accessing a notification to be sent to a user, where the notification has a context. The method also includes one or more computing devices sending a request to a history service for historical notification data associated with the user with respect to the context of the notification and a ranking of the notification where the ranking indicates a probability of the user interacting with the notification. The method also includes one or more computing devices receiving the historical notification data and the ranking from the history service. Moreover, the method also includes one or more computing devices determining a notification policy to apply to the notification based at least in part on the context of the notification, the historical notification data, and the ranking. Furthermore, the method also includes one or more computing devices applying the notification policy to the notification to be sent to the user.

User-aware notification delivery

In one embodiment, a method includes receiving a number of notifications of activity relevant to a user. Each notification has an associated type. The method also includes calculating an estimated click-through rate (CTR) for each notification based at least in part on the type associated with each notification; determining a push threshold value for each notification based at least in part on the estimated CTR for each notification; and sending one or more of the notifications to the user. Each of the sent notifications has a push threshold value higher than a pre-determined push threshold value.

Growing community of inventors

Palo Alto, CA, United States of America

Vasanth Kumar Rajendran