Amazon Technologies, Inc.

Varun Ram

Meera Jindal

Chris Price

Ki Myung Han

Viriya Ratanasangpunth

Khawaja Salman Shams

Matthew Brinkley

Alex Xiaoye Zhang

Mark DeSpain

Kenneth Victor Chamberlin

John Cowgill

William Dirks

Sierra Anderson

A video packaging and origination service can process requests for content segments from requesting user devices. The video packaging and origination service can processing video attributes, audio attributes and social media feeds to dynamically determine insertion points for supplemental content. Additionally, the video packaging and origination service can identify supplemental content utilizing the same attribute information.

Automatically processing content streams for insertion points

Dynamic transcoding can be used to provide supplemental content, selected to be played during breaks in a stream of primary content, that has the same format as the primary content. It can be desirable to provide supplemental content that is personalized. This may include additional content or advertising that may be of interest or relevance to a viewer. In many instances, the supplemental content will come from a different source and thus can be in a different format. Approaches in accordance with various embodiments can take advantage of dynamic transcoding of the supplemental content to provide properly formatted supplemental content through the same stream as the primary content. A custom manifest can be provided to the media player that points to the transcoded supplemental content. At an appropriate break in the playback, the media player can use the manifest to obtain the formatted supplemental content.

Transcoding of video content

A video packaging and origination service can process requests for content segments from requesting user devices. The video packaging and origination service can utilize analytic rules and other information to characterize performance of the user device, such as detection of the presence of ad blocking software applications.

Characterizing attributes of user devices requesting encoded content streaming

Automatically generating content for dynamically determined insertion points

A video packaging and origination service can process requests for content segments from requesting user devices. The video packaging and origination service can utilize various techniques to address performance of the user device, such as detection of the presence of ad blocking software applications.

Managing content encoding based on user device configurations

A video packaging and origination service can process requests for content segments from requesting user devices. The video packaging and origination service can utilize various techniques to address performance of the user device responsive to detection of the presence of ad blocking software applications.

Managing content encoding based on detection of user device configurations

A set of transcoding techniques are described for transcoding or otherwise processing content, such as media content that includes textual information (e.g., subtitles), to implement subtitles container conversion from one streaming media format to another, with the ability to combine and split input subtitle segments to create subtitle streams of differing lengths with minimal processing overhead. A copy of textual information is stored at a content delivery network (CDN) point-of-presence (POP) server, network edge server device, or other device. When a device requests the content, the CDN POP server determines the type of device based on the information contained in the request and transcodes the textual information substantially in real-time into the correct encoding for that particular type of device when providing the textual information to the device. For example, if the requesting device is recognized to be a mobile phone having a particular operating system, the system can transcode the textual information into an appropriate format. The transcoding can be performed dynamically at the time of transmitting the textual information to the device.

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Portland, OR, United States of America

Varun Ram