Twitter, Inc.

Yahoo! Inc.

Google Inc.

Utkarsh Srivastava

Ashish Goel

Parag Agrawal

Srinivasan Rajgopal

Anamitra Banerji

Reid Andersen

Brian Frank Cooper

Philip Lewis Bohannon

Qicheng Ma

Kumar Chellapilla

Benjamin Clay Reed

Ramana Yerneni

Erik Nathan Vee

Sandeep Pandey

Yue Lu

Mike Jahr

Hyun Duk Kim

Jayavel Shanmugasundaram

Daniel E Weaver

Michael Jahr

Raghu Ramakrishnan

Daniel Norin Meredith

Michael David Bigby

Sihem Amer Yahia

Ke Zhou

James Neufeld

Anton Volkov

Andrew Feng

Arvind Thiagarajan

Adam Silberstein

Christopher Olston

Ryan H Cassidy

John Patrick McGregor, Jr

Chinmoy Dutta

Nipoon Malhotra

Yang Zhang

Junjun Li

Wanchen Lu

Vibhor Rastogi

Erwin Tam

Bryan Call

Vince Magistrado

Prashanth Bhat

David Lomax

Feng Zhuge

A real-time messaging platform allows advertiser accounts to pay to insert candidate messages into the message streams requested by account holders. To accommodate multiple advertisers, the messaging platform controls an auction process that determines which candidate messages are selected for inclusion in a requested account holder's message stream. Selection is based on a bid for the candidate message, the message stream that is requested, and a variety of other factors that vary depending upon the implementation. The process for selection of candidate messages generally includes the following steps, though any given step may be omitted or combined into another step in a different implementation: targeting, filtering, prediction, ranking, and selection.

Overspend control in a messaging platform

Exploration in a real time messaging platform

Real time messaging platform

Pre-filtering of candidate messages for message streams in a messaging platform

A real-time messaging platform and method is disclosed which classifies messages in accordance with a combination of user engagement events as modified to reflect the temporal structure of the user engagement events. A message can be assigned a metric based, for example, on a weighted combination of user engagement rates, decayed with time to reflect an intuition that recent interactions by one or more users with the message will have a greater impact than older interactions with the message. Different types of interaction by one or more users with the message can be assigned different weights when the different engagement events are combined and, also, can be assigned different temporal characteristics.

Content resonance

Campaign goal setting in a messaging platform

A real-time messaging platform and method are disclosed which can be used to promote content in the messaging platform. In one embodiment, the promotion system is disclosed which performs initial candidate selection so as to narrow down the set of candidate promotions before applying more expensive processing. The candidate selection takes advantage of the connection graph information associated with accounts in the messaging platform to identify targeted accounts. In another embodiment, the promotion system uses a prediction model to predict a user's engagement with the promotion and utilizes the prediction to assist in ranking the candidate promotions. Promotions can be assigned metrics based, for example, on a weighted combination of user engagement rates, decayed with time to reflect an intuition that recent interactions by one or more users with the promotion will have a greater impact than older interactions with the promotion.

Promoting content in a real-time messaging platform

Temporal features in a messaging platform

Budget smoothing in a messaging platform

Methods, apparatus, and computer readable media related to determining graphical element(s) (e.g., emojis, GIFs, stickers) for inclusion in an electronic communication being formulated by a user via a computing device of the user, and providing the graphical element(s) for inclusion in the electronic communication. For example, the graphical element(s) may be provided for presentation to the user via a display of the computing device of the user and, in response to user interface input directed to one of the graphical element(s), that graphical element may be incorporated in the electronic communication. In various implementations, the electronic communication is a communication to be submitted as part of a dialog that involves the user and one or more additional users.

Determining graphical element(s) for inclusion in an electronic communication

Pre-filtering in a messaging platform

Growing community of inventors

Menlo Park, CA, United States of America

Utkarsh Srivastava