Qualcomm Incorporated

Utkarsh A Mehta

Binita Gupta

Amnon Silberger

Eitan Pilipski

Suryanarayana China Chittuluri

Rajkumar Pitchaimani

Systems, apparatus and methods provide an automatic capability for generating interactivity event applications for execution on receiver devices within a broadcast network based upon interactivity event application data, information and sequence logic. Interactivity event content providers may provide to a broadcast network interactivity event application data, event metadata information and sequence logic a broadcast network. Interactivity application data for an interactive sequence may be delivered out-of-band, such that the application data is not embedded in an interactivity event. Interactivity sequence application data may be sent out-of-band from the associated interactivity event signaling message. Application data may be sent on a different transport channels in advance of the interactivity event. The system may determine when data should be sent out-of-band and when it should be sent in-band.

Signaling mechanisms and systems for enabling, transmitting and maintaining interactivity features on mobile devices in a mobile broadcast communication system

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San Diego, CA, United States of America

Utkarsh A Mehta