Sprint Communications Comapny L.p.

Umesh Chandra Upadhyay

Robert H Burcham

Robin Dale Katzer

Geoffrey A Holmes

Geoff A Holmes

A data management platform server that organizes and transforms data in a 3-tier data structure. The server comprises an application stored in a memory that transforms data into profiles. The application stores the profiles to a profile data store. The application selects a first profile subset from the profiles based on a first criterion. The application selects a second profile subset form the profiles based on a second criterion, where at least some of the profiles in the first profile subset are not in the second profile subset and wherein at least some of the profiles in the second profile subset are not in the first profile subset. The application stores the first profile subset and the second profile subset to a profile data store. The application receives a request from an ad gateway for the first profile subset and transmits the first profile subset to the ad gateway.

Three tier data structures for targeting data

A communication system transfers user data messages to users. The system stores the user data messages in association with message stream identifiers and message delivery metrics. The system processes the message delivery metrics to enter the user data messages into a plurality of delivery queues associated with multiple message transmission systems. The system receives a data request indicating a message stream identifier and a message transmission system, and in response, identifies a message set and associated delivery metrics. The system receives a data instruction indicating new delivery metrics, and in response, re-enters the message set into the delivery queue. The communication system transfers the user data messages based on their associated delivery queues over data networks for receipt by the users.

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Overland Park, KS, United States of America

Umesh Chandra Upadhyay