Tealium Inc.

Tyron G Gavin

Michael Anderson

Colin Douglas Sulin

Fiann James Curry-Towneley-O'Hagan

Kevin Thomas Faurholt

Craig P Rouse

Christopher Kirk Finley

Adrian Leslie Browning

In some embodiments, a system is disclosed for processing event data for an application and transmitting the event data via a computer network. The system can include a memory device and a hardware processor. The memory device can store an application. The hardware processor can execute the application, characterize a user engagement with the application as being a first level of engagement or a second level of engagement, generate event data responsive to user interactions with the application, and control the batch collection of the event data depending on whether the user engagement with the application is characterized as the first level of engagement or the second level of engagement.

Configuration of event data communication in computer networks

A tag management system can implement a combined synchronous and asynchronous tag-loading scheme. In an embodiment of this scheme, a synchronous tag may be included at the top of or near the top of a content page. This synchronous tag can hide one or more page elements that are to be modified by a subsequent asynchronous personalization tag. Subsequently, the asynchronous personalization tag can update the page element and then cause the page element to be displayed. As a result, flicker between the old and new page elements can be reduced or avoided.

Combined synchronous and asynchronous tag deployment

Growing community of inventors

Escondido, CA, United States of America

Tyron G Gavin