Swoop Inc.

Celartem, Inc.

Tyler Morrison

James P Echmalian

Simeon Simeonov

James R Morrin, Jr

Yongdeng Chen

Joseph Regan Ferris

Mike Bacus

Embodiments of the invention provide methods and supporting systems for programmatically inserting highly-relevant content ('inserted content' or 'display items') into existing electronic content (&#x201c;native content&#x201d;) such as websites and WAP-enabled domains. The addition of the content considers various attributes of the native content into which the inserted content is to be placed, the user viewing the content, the device on which the content is being placed, the structure of the content, metadata related to the content and/or the content domain, the inserted content itself, as well as many other attributes that may be specific to the instance, or, in some cases, may even be random. The insertion process also uses an insertion strategy to direct how, when and in what form the inserted content is placed into the native content. The dynamic placement includes of creating a content display slot within the content at which display items may be incorporated into the content wherein the content display slot is not defined in the native content and is based at least in part on attributes of the content structure.

Systems and methods for integrating dynamic content into electronic media

Text may be contextually previewed in various fonts using preview panes with a level of transparency. Fonts or font groups may then be applied to a document using the preview panes. In one example, text to be inserted may be previewed in different fonts against the document in which the text is to be added. Once a user has selected a desirable font, the user may choose to insert the text into the document using the preview pane. Alternatively, a user may apply a font to existing text from the preview pane. Text in fonts of different types and/or sizes may be previewed in a variety of formats in a single preview area and/or with individual font preview panes.

Contextually previewing fonts

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Corbett, OR, United States of America

Tyler Morrison