Optimizely, Inc.

Optimizely North America Inc.

Tyler Brandt

Michael Hood

James Frazier Fox

Chrix Erik Finne

Greeshma Yellareddy

Lauren Pappone

Whelan Jefferson Boyd

Jonathan Dobbie

Meng Xiao He

Ajith Arthur Mascarenhas

Richard Klafter

A method includes receiving, from a computing device, a request for content from a content provider and determining one or more experiment variations of the requested content that the computing device is assigned to based, at least in part, on the request. The method further includes generating, by a processing device, code indicating the determined one or more experiment variations and inserting the code into executable code corresponding to the requested content. The executable code is transmitted to the browser.

Minimizing impact of experimental content delivery on computing devices

A variation testing system environment for performing variation testing of web pages and applications is disclosed. Users requesting a view from a content provider are not randomly assigned to one of a plurality of variations of the view. Rather, a function is applied to each user's identifier in order to determine which variation of the view is provided to a client device of the user.

Determining variations of content to provide to users in variation testing of content

Growing community of inventors

Alameda, CA, United States of America

Tyler Brandt