Bank of America Corporation

Tushar N Shah

Matthew Laine Donlan

Srinath Nagarajan

Embodiments of the invention are directed to a system, method, or computer program product for providing a modified online shopping experience to users. The modified online shopping experience presents offers to a user when the user is viewing a merchant online. The offers may be specifically tailored to the interests of the user viewing the merchant online. In this way, the system determines offers that the user may be interested in based on merchant data and financial institution data associated with the user. The tailored offers may be based on merchant data, such as previously accepted offers, loyalty accounts or the like and/or financial institution data such as products purchased, transaction history, and the like. The tailored offers that match the interest of a user may then be presented on the interface, website, or the like that the user is viewing when viewing a merchant online.

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Charlotte, NC, United States of America

Tushar N Shah