Microsoft Technology Licensing, LLC

Tulasi Pratipati

Anand Doshi

Jignesh Kacharia

Keerti Rane

Peter Richard Ricci

An entitlement card can be assigned a product key real-time to provide a custom order of benefits including product and/or service, amount, and time. A method facilitating product key assignment for an entitlement can include receiving a request for activating a custom entitlement product key from, for example, a point of purchase. The request includes a request for particular benefits to a redeemer, including the particular product and/or service to be provided and the quantity and time period for the product and/or service. The method further includes assigning the benefits to the product key at the time of the request and activating the product key, which may be later redeemed for the assigned benefits.

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Tulasi Pratipati