Molecula Corp.

U-mvpindex LLC

Troy Lanier

Travis Turner

Higinio Oliver Maycotte

Rishi Shah

Michael Baird

A method includes receiving an access request at a first computing device from a second computing device, the access request specifying a data structure, the data structure including first data stored in a first portion of the data structure and second data stored in a second portion of the data structure. The method also includes extracting a first key from the access request and identifying a data rights definition that is associated with the data structure and that is associated with a second key, the data rights definition indicating that the first data but not the second data is shared with an entity associated with the second computing device. The method further includes comparing the first key to the second key, and, based on the comparison, determining whether to grant the second computing device access to the first data but not the second data.

Systems and methods of managing data rights and selective data sharing

A method includes receiving an input identifying a target audience segment (e.g., reflecting a behavior, perspective, or opinion an advertiser would like to influence/increase). The method further includes identifying a first attribute measured by a measurement system, where the first attribute is determined to correlate to users tracked by the measurement system and that belong to the target audience segment, which reflects the behavior that the advertiser wants to influence/increase. The method further includes identifying a second attribute that corresponds to the first attribute, where a messaging action directed to the first attribute, the second attribute, or a combination thereof is available at one or more digital networks. The digital networks may require payment for message delivery or may allow such messaging for free. The method further includes initiating the messaging action aimed at driving behavior directed to the first attribute, the second attribute, or a combination thereof.

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Austin, TX, United States of America

Troy Lanier