Adams-russell Co., Inc.

Cable Service Technologies, Inc.

Trevor Lambert

Richard A Schmelzer

A system is provided for inserting selected commercials from a remote source via satellite into pre-cued cable network commercial breaks at targeted regional groupings of local cable headend operators without storage of the commercials at each headend. By sequencing the avails used for insertion among the groupings of headends, by creating plural levels of simultaneity, and by using compression/decompression techniques, a highly efficient use of the satellite per each transponder channel is achieved despite overlap in breaks as between networks; while, at the same time, allowing sufficient time during each break for the local headend operator to insert his own local ads if desired, and to use as well, if desired, the decompression capabilities of the system without the need for the headend to invest in its own.

Method and apparatus for automatic insertion of a television signal from

A downlink dish receives television signals from a remote location transmitted by satellite. Satellite receivers demodulate these received signals and normally transmit them through a switch to modulators which modulate respective carrier signals to retransmit the remote program video signals over a cable to subscribers. The switch also transmits the demodulated signals to tone monitors that detect a tone indicating the beginning of a spot message interval. A computer control responds to these detected signals to enable one or more video tape machines to deliver recorded spot messages to a time base corrector that also receives portions of the program video signal adjacent the spot message interval from the switch. The time base corrector delivers the time-base-corrected video signals through the switch to the modulators for modulating a selected carrier signal with program video signals and spot message signals without flicker. The computer control also enables tape monitors to record the spot messages when they are transmitted with information on the time and channel of transmission in support of billing. A data entry means furnishes information signals to the computer control for properly scheduling the rescheduling the transmission of spot messages.

Inserting television advertising spots automatically

A cable television system includes a minicomputer that responds to signals from viewers desiring to see particular television program material to provide a schedule video signal that is broadcast over a program schedule channel carrying a video signal representative of television programs to be broadcast, the time of broadcast and the channel where broadcast. The computer also provides selecting control signals that causes a particular television signal source, such as on a video tape cassette, disc or film, to provide a video signal that is coupled by a video switch controlled by switching control signals from the computer for modulating a television transmitter associated with a channel selected for broadcasting the selected television program material. A television signal combiner combines the signals from the different television transmitters for broadcast over a cable to the remote receiving locations. A viewer at a remote receiving location may select a particular television program for viewing by dialing a telephone number to connect the telephone at the remote receiver location by the telephone system to the minicomputer and then dial a number corresponding to the desired program on a schedule made available to each person at the remote receiving locations.

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Sherborn, MA, United States of America

Trevor Lambert