Apple Inc.

Torsten Becker

Srikrishna Sridhar

Shiwen Zhao

Aaron B Franklin

Marina Gray

Shayne R Longpre

The subject technology receives, in an application on an electronic device, a message, the message being associated with a user and including information in a header portion of the message. The subject technology determines, on the electronic device, a current state of messaging activity of the user based at least in part on a log of previous events associated with the user, where the log of previous events includes information that has been hashed using a cryptographic hash function. The subject technology determines, on the electronic device using a set of rules provided by a machine learning model, that the user is likely to view the message based on the current state of the messaging activity of the user. The subject technology sets, on the electronic device, an indication that the message is important based on the determining.

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Cupertino, CA, United States of America

Torsten Becker