Eversight, Inc.

Maplebear Inc.

Tony Ventrice

Michael Montero

Jamie Rapperport

Systems and methods for a collaborative offer portal is provided. A proposed offer is received from a manufacturer, including an offer structure and a number of consumers they wish to target. Transaction logs of a retailer are accessed to determine an audience for the offer by calculating a return on investment (ROI) for the customer base using the retailer's records given the offer type. The consumers are then grouped by their ROI distribution, and the ROI for the deal is calculated based upon the offer size in light of this distribution. From the offer ROI a discount percentage to be paid by the retailer versus the merchant can be created. The retailer may then choose to accept the offer for deployment.

Systems and methods for collaborative offer generation

Systems and methods for offer redemption are provided. In some embodiments, payment data for a product is received via a payment gateway, along with an identifier unique to the payer. This payer identifier is correlated to a database associated with household IDs that have been collected from loyalty programs, pharmacy data and payment collected at a retailer. When the identifier has been associated with a household ID the system may identify applicable promotions that are associated with that household. The details of the offer/promotion are sent back to the point of sale where they are applied to the transaction. Once this is confirmed the adjusted payment is processed and the promotion is cleared from the database.

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Palo Alto, CA, United States of America

Tony Ventrice