Catalina Marketing Corporation

Tony Mou

Zubin Singh

Kirk Dikun

Benjamin S Sprecher

Ankur Agarwal

Mykola Markov

Todd Schramek

Ryan Monahan

Tiffany Southwell

A method for preventing fraud is provided that includes receiving metadata from a manufacturer for an incentive associated with a product, the metadata including a product identifier and a redemption rule. The method includes requesting a host to create a record in a ledger for the incentive using the metadata, providing the incentive to a consumer via a mobile device, assigning a public address to the incentive, receiving from the host a first private key associated with the public address in the record, providing the first private key to the consumer, and receiving a second private key indicative of a redemption of the incentive at a retailer. The method includes validating redemption of the incentive and recording the redemption of the incentive at a retailer in the ledger record when the redemption of the incentive is validated. A system to perform the above method is also provided.

Coupon validation and fraud mitigation

A method including receiving a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good, the digital promotion payload including a digital promotion value associated with the branded consumer packaged good, is provided. The method includes receiving a bid request to the digital promotion engine, providing a bid response to the bid request, the bid response including the digital promotion payload, and receiving, from the supply side platform, a confirmation that the bid response has been selected from one or more bids from different digital advertising entities. The method includes providing a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher, and loading the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device.

Offer personalization engine for targeted marketing of branded consumer packaged goods

Growing community of inventors

St. Petersburg, FL, United States of America

Tony Mou