Hallmark Cards, Inc.

Todd E Berry

Shaun P Arness

Jimmy J D Leeper

Brian Bertram Owens

Joseph G Blincoe

Doug Bazzel

A highlighter tool for enhanced display of greeting cards on a store shelf is provided. The highlighter includes a display portion, one or more support members coupled to the display portion, and one or more receiving notches coupled to the display portion for receiving a portion of a shelf and supporting the highlighter. In one exemplary embodiment, the highlighter includes a first receiving notch, a first support member, and a left wall aligned and coupled with a left edge of the display portion, and a right receiving notch, a second support member, and a right wall aligned and coupled with a right edge of the display portion. The highlighter may comprise a first and a second half rotatably coupled with a center hinge, and left and right walls rotatably coupled to the respective first and second halves, allowing the highlighter tool to be folded into a compact configuration for storage.

Highlighter tool for greeting card display

A merchandiser for displaying items at an angle with respect to a rear panel of a display fixture is formed from flat sheets. The merchandiser has first and second side panels separated by a bottom panel along first and second fold lines that are generally parallel to each other. The first and second panels are offset from each other and may be folded toward each other to a generally parallel orientation. The merchandiser has tabs extend from a rear thereof that may be received in slots in the rear panel of the fixture to couple the merchandiser thereto. The merchandiser is reversible and may be folded into a functional form which angles to either the right or the left with respect to the panel to which they are coupled to allow customers to easily view the front of items held therein while still maintaining a high density of display.

Merchandiser for displaying items at an angle

Providing a greeting card display fixture having multiple rows, one or more of which are convertible rows to allow for adjustment of the number of rows in a display. When desired, the convertible row may be used to display another row of greeting cards, increasing the density of the overall display. When not desired, the convertible row may be pushed flush against the back of the display fixture, while still attached, allowing the full depth of the row of the display fixture to be used. A divider or support clip is used to support the convertible row when in use and to hold it in a storage position when not used. The divider clip also separates greeting cards within a row. The divider clip includes a clipping mechanism to attach the divider clip to the display fixture and an adjustable portion to support an adjacent convertible row.

Method for providing a convertible card row

When displayed, greeting cards are typically organized on a display fixture having multiple rows or levels upon which to sit the cards. Each row then has a front wall to hold in the card, yet is short enough to still view a portion of the greeting card above the wall. Because display fixtures are manufactured to have a specified amount of rows or levels at a specified depth, in order to adjust the specifications of a display fixture, other pieces may be used, for example, by attaching to the display fixture a convertible row to add another level or tier between set rows of the display fixture. By providing another row using a convertible row, another set of greeting cards may be displayed between cards displayed on other rows of the original display fixture, increasing the density of the overall display. Further, when an extra row is not desired, such a convertible row may be pushed flush against the back of the display fixture, while still attached, allowing the full depth of the row of the display fixture to be used. To support the convertible row when in use, a divider or support clip is provided. The divider clip may both separate greeting cards within a row of the display fixture and support a convertible row adjacent thereto. The divider clip includes a clipping mechanism to attach the divider clip to the display fixture and an adjustable portion capable of adjusting itself to support an adjacent convertible row.

Clip for convertible card row

When displayed, greeting cards are typically organized on a display fixture having multiple rows or levels upon which to sit the cards. Each row then has a front wall to hold in the card, yet is short enough to still view a portion of the greeting card above the wall. Because display fixtures are manufactured to have a specified amount of rows or levels at a specified depth, in order to adjust the specifications of a display fixture, other pieces may be used, for example, by attaching to the display fixture a convertible row to add another level or tier between set rows of the display fixture. By providing another row using a convertible row, another set of greeting cards may be displayed between cards displayed on other rows of the original display fixture, increasing the density of the overall display. Further, when an extra row is not desired, such a convertible row may be pushed flush against the back of the display fixture, while still attached, allowing the full depth of the row of the display fixture to be used.

Growing community of inventors

Kansas City, MO, United States of America

Todd E Berry