Amazon Technologies, Inc.

Todd A Heimes

Michael Paul Touloumtzis

Max Lee Kanter

Michael Leo Weiss

J Nathaniel Sloan

Sean Michael Scott

Eva Manolis

Gianna Lise Puerini

Douglas J Gradt

Maren Marie Costa

Amy Bates

Doug Irvine

Nimrod Hoofien

Christopher J Vigder

Methods and systems for selecting and displaying items includes causing the display of a large image of a selected item, a plurality of view icons indicative of different views of the selected item, and item details associated with a selected item. After the customer selects a view and/or color for the large image and mouses over the image, a zoom box appears and a corresponding magnified image window appears with a magnified image of the zoom box image for the selected view and color of the item.

Method and system for displaying items

Methods and systems for causing the display of items for the review and selection thereof by a potential purchaser has a plurality of search tools whereby a customer can select certain search criteria for displaying items corresponding to the search criteria for review and selection thereof and comparison therebetween. In one embodiment, the system provides a brand menu whereby a customer can select one or more brands of products for displaying the same in a common display window.

Method and system for selecting and displaying items

A catalog or database of items capable of being searched may be organized into a browse tree structure. In accordance with aspects of the present invention, attributes that describe and are common to the items in each category can be assigned or associated with the browse node for the category. Such 'browse node attributes' may be displayed with their respective associated item category. Accordingly, as a user searches the browse tree and or narrows his/her search to more specific item categories in a browse tree, the attributes corresponding to the more specific item categories can then be displayed as a superset of the attributes corresponding to a less specific category. Furthermore, the arrangement of attributes displayed to the user can be customized according to user preferences, clickstream analysis, or other techniques and the user may select which attributes are to be displayed.

Method and system for displaying attributes of items organized in a searchable hierarchical structure

Growing community of inventors

Seattle, WA, United States of America

Todd A Heimes