Vibrant Media Limited

Toby Doig

Robert Hammond

Richard Brindley

Craig Gooding

Anna Kassoway

Douglas DeMarco

The present disclosure relates to systems and methods for delivering related video content to a user in response to user actions on augmented keywords on a web page. A server may receive from a browser, in response to an indication of a mouse over a keyword currently displayed on a web page of a client, a keyword identified for augmentation via a user interface overlay. The server may identify, responsive to receiving the keyword, a plurality of videos related to the keyword. A content relevancy engine may determine an order of relevance of the plurality of videos to the keyword. The server may transmit to the client, within a predetermined time period from the indication, the user interface overlay to include a selected one or more videos of the plurality of videos with a higher order of relevance.

Systems and methods for augmenting a keyword of a web page with video content

The present disclosure relates to systems and methods for creating, via a development tool, a unit type for display on a web page in response to a keyword on the web page. A development tool may identify a unit type template for creating a unit type. The unit type may comprise a tooltip for augmenting a keyword on a web page. A user may select, via the development tool, a media block component to add to the unit type. The user may place the media block component on a layout of the unit type. The development tool may generate script code to define the layout of the unit type as a set of cells and rows within a predetermined sized container. The media block component may be placed in a cell and a row of the set of cells and rows. The script code may provide execution direction for rendering media of the media block component while displaying the unit type.

Systems and methods for providing modular configurable creative units for delivery via intext advertising

A system and a method are disclosed for detecting and preventing fraud in online advertising environments. In one embodiment, the system and process include a publisher with a web page with which an advertisement set and a unique request identifier are sent to a user browser when the user requests the web page. The unique request identifier is unique, publisher specific, advertisement specific, for a single instance. A database keeps track of the unique request identifier so that when a user 'clicks' on a link to access an advertiser's web site, the unique request identifier associated with the advertisement can be checked against the unique request identifier in the database to determine whether the 'click' was one that may be non-fraudulent or valid.

Fraud prevention and detection for online advertising

The present solution provides a configurable, dynamic and flexible mechanism to define and use pixel rules to identity and select campaigns for the user based on the user's pixel history as well as other behavior data. The pixel rules can be configured to identify one or more mandatory pixels that have to be present or tracked for the user in order to include or exclude a campaign in a campaign selection process. The pixel rules can be configured to identify weighted pixels that have to be present or tracked for the user in order to include or exclude a campaign in a campaign selection process. The pixel rules may identify any combination of mandatory and weighted pixel rules. These pixel rules may be configured via a user interface of a development tool and during run-time campaign management applied to the user pixel history to select and deliver campaigns.

Growing community of inventors

New Barnet, United Kingdom

Toby Doig