Amazon Technologies, Inc.

Timothy John Craycroft

Guthrie Chipman Collin

Chesley Bernard Coughlin

Keerat Singh Sharma

Gerard Gjonej

Pramod Raghavendran

John Michael Nilles

Cyrus Khoshnevisan

Paula Marie Despins

Richard Everett Edwards, Iii

Evgeniy V Perevodchikov

Jaikannan Ramamoorthy

Shiven Ramji

Various approaches discussed herein enable techniques for managing privacy with respect to location-based operations, for example by receiving point of interest (POI) data corresponding to location data such as global positioning service (GPS) data at a computing device along with various location-based rules, which when satisfied, result in attribution events being generated that indicate various characteristics associated with POIs in the POI data. The attribution events are then sent to a server without compromising the location privacy of the computing device, because the location of the computing device is not included with the attribution events.

Maintaining privacy in location-based operations

The systems and methods described herein enable measurement of the exposure of a user to advertising campaigns across different channels (e.g., websites accessed by web browsers of laptops, desktops, or mobile computers, electronic readers or tablets, applications on mobile devices, and the like) and credit the exposure of the user to the advertisement to a specific advertisement in the campaign along with subsequent shopping events generated by the user, such as visiting product detail pages, visiting the read all reviews page for a product, adding a product to a wish list, adding a product to a shopping cart, subscribing to a product through an online subscription service, and/or purchasing a product.

Cross-channel online advertising attribution

Growing community of inventors

North Bend, WA, United States of America

Timothy John Craycroft