Viant Technology LLC

Vindico, LLC

Timothy Charles Vanderhook

Christopher J Vanderhook

Brian C DeFrancesco

Shanubhog G Sangameswara

Adityavijay B Rathore

Manish Hiramani Patil

Raviratan Arora

Nagendra M N Sastry

Jason J A Knapp

A method and system provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and/or whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not. GPS coordinates are received from a device using the GPS. A physical address is identified based on the GPS. The IP address is then mapped to the physical address.

Internet connected household identification for online measurement and dynamic content delivery

A method, system, apparatus, and computer program product provide the ability to utilize household connections. A device is associated with a primary household. The primary household is connected with one or more additional households. Within a primary household profile, identification information (for the one or more additional households that are connected to the primary household) are stored. Media content based on data associated with the primary and connected households is then targeted.

Connected/affiliated household targeting

A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold, whether the IP address is associated with an ISP that provides residential internet service, and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

A method and system determine a profile of a website. A record of visits by a group of profiled users to a web site is generated. Each of the profiled users has associated user demographic information. The profile for the website is calculated using the associated user demographic information and the record of visits. The profile consists of demographic characteristics of the web site. A website forecast is determined for a defined time period. The website forecast characterizes a target audience that consists of members of demographic subgroups with percentages in the website forecast that are greater than a predetermined threshold. A data or service is provided based on the calculated profile and website forecast.

System and method of determining a website demographic profile

A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.

System and method of determining user demographic profiles

A method, apparatus, system, and computer program product provide the ability to bid for an advertising impression. Via input from an advertising purchaser, a publisher specification is defined. The publisher specification provides impression information regarding impressions desired by the advertising purchaser. An auction is conducted by receiving one or more bids (that comply with the specification) from one or more publishers. A determination is made regarding which of the one or more publishers has provided a successful bid. The advertising purchaser is enabled to provide one or more advertisements to the one or more successful bidding publishers.

Upfront advertisement purchasing exchange

A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service, whether device activity from the IP address does not exceed a defined activity threshold, and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

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Newport Beach, CA, United States of America

Timothy Charles Vanderhook